How Much You Need To Expect You'll Pay For A Good Johnnie Walker Blue Label Ultra
Inside our quest for the lightest bottle attainable, we took our eyesight to some workforce of qualified glassmakers. Discovering designs and glassblowing methods to minimise glass use devoid of compromising longevity.
The result observed glass being hand-blown right into a teardrop shape. For the first time from the model’s heritage, the iconic square Johnnie Walker bottle is reformed.
Johnnie Walker’s five years of investigation and growth have meant the know-how attained is being used throughout the array of Diageo solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been made by adopting a take a look at-and-understand model, building and Discovering without having limitation and imagining what the future of lightweight luxury packaging could carry.
Our DRINKiQ programme aims to boost the 'collective consume IQ' by increasing general public recognition of the consequences of Alcoholic beverages and supporting dependable drinking.
This will likely create a discreet opening by which the bottle may be eradicated. Immediately after pouring a glass of this scarce, specially blended whisky, we invite you to return the bottle to its cradle—its natural resting put along with a testomony to purposeful style and design.
In the course of its 5 years of research, the brand name has been granted a UK patent4 and also to stimulate even more progress in the field – and in a primary for Diageo – a license towards the patent will be offered on a royalty-cost-free foundation to any person in the world who needs to share in these discoveries.
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is really a glimpse into the future of sustainable luxury spirits packaging
We are here whenever you're wanting to take the plunge with Johnnie Walker and find cocktail recipes, new item launches and the most recent from our world of whisky.
5 years back, Johnnie Walker set out with a certain ambition; to move the spirits business ahead. Acquiring found a large number of luxury types ended up heading in a fresh path – ‘fragile’, rather then ‘weighty’ – the brand sought to experiment with one among its most luxurious whiskies. Aiming to press the boundaries of lightweighting glass, all within the identify of development.
“We took our vision to your team of qualified glassmakers and in the course of a 5 12 months examination-and-master approach more info bit by bit identified how to build stylish, lightweight glass. The technological issues that lightweighting presents led us to incorporate different design and creation specs that we could not have envisaged at the start of our journey; in the need of a tear fall condition which We now have moulded to even now mimic the long-lasting sq. type of Johnnie Walker bottles, on the addition of a protective cage to permit for just a spherical foundation, along with the hand-creating and filling of each particular person bottle to prevent damages in generation.”
We uncovered which the lightest, strongest glass bottle you can make without compromising longevity is really a teardrop form.
In whisky packaging, luxury typically suggests hefty—Assume thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that contemplating and embrace the Idea that lithe is lavish.
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Together with this, for The very first time in Diageo’s history, a license to our patent for gentle-weight glass beverage containers is going to be offered on the royalty-no cost foundation to all as a way to motivate development in the wider industry.